Scaleup Hamburg/KI-Unterstützung

Stadium Experience – Innovative solutions for a better stadium experience

A visit to the stadium offers numerous opportunities for innovation – from catering and queue management to orientation within the stadium and digital support. HSV is looking for new ideas in this area that have a concrete impact on the stadium experience.

To this end, the innovative power of the startup ecosystem in Hamburg and Northern Germany is to be combined with the HSV business network. The HSV TECH & INNOVATION DAY 2026 provides the framework for presenting selected solutions, establishing contacts, and initiating potential collaborations.

Startups can apply with a pitch until October 13, 2026. After review by the jury, selected startups will be informed by October 18, 2026 and invited to pitch at the event.

HSV Fußball AG & Co. KGaA

SF

Sebastian Flegr

Direktor Strategie, Innovation & Digital

Challenge Description

Describe the approaches taken so far.

Possible solution approaches: - Innovative dispensing technologies. - Food innovations. - Concepts for queue management. - Solutions for stadium navigation. - Digital companions for stadium visits.

What must a suitable solution achieve? What technical requirements are already known?

Innovative solutions are sought to improve the stadium experience. The approaches should have a concrete impact.

Challenge Information

In which industry the challenge is looking for solutions

Please select up to five innovation areas where solution-oriented expertise is required.

Please select the business areas where solution-oriented expertise is required.

pitch deck, one-pager, demo, video,